Kawartha Adventure Rentals

Modernizing a seasonal tourism business
Client: Kawartha Adventure Rentals
Responsibilities: Content strategy, content design and UX writing, UX/UI design, WordPress customization, custom development, SEO.

Backstory

We first partnered with Kawartha Adventure Rentals (KAR) in 2015, when the business was just getting started. Owner Jay Irwin found us through a local Google search, and we built a site that helped launch and grow the business—performing reliably for nearly a decade with only minor updates.

Opportunity

At the end of the 2025 season, unexpected hosting issues took the site offline. We quickly deployed a temporary splash page to keep bookings running, then used the off-season to plan and build a fully modernized website.

Results

The redesign focused on improving usability, showcasing the KAR experience, and setting the business up for continued growth.

  • Modern, mobile-first design built for today’s users
  • Streamlined navigation to make rentals and key info easy to find
  • Sticky mega menu for quick access anywhere on the site
  • Homepage video to bring the experience to life
  • Integrated reviews to build trust at key decision points
  • Event calendar and updated content to keep the site fresh
  • SEO improvements to increase visibility and attract new customers
  • Secure, high-performance WordPress build for long-term reliability

The result is a faster, more engaging, and easier-to-manage website that better reflects the KAR experience—and gives the business a strong foundation for continued growth.