Backstory

We first partnered with Green Table Ferments in 2012, when the business was still evolving. Owner and chef Josh Whitehead—someone we knew through the University of Guelph network—came to us for help building a professional web presence as the brand began to take off.

Opportunity

With the company growing exponentially, Green Table was undergoing a full rebrand, introducing new products, packaging, and a new visual identity. They needed a website that could match the quality of their offerings, showcase their credibility, and support growing expansion into retail distribution.

Results

The redesign focused on elevating the brand through strong visuals, clearer product storytelling, and a structure built to scale.

• Visual-first design showcasing vibrant products and professional photography
• Streamlined site architecture to support product discovery and growth
• Individual product pages to improve retail visibility and SEO
• Integrated certifications and awards to build trust with buyers
• Downloadable product labels and nutrition info for distributors and consumers
• A modern, secure WordPress build for performance and flexibility

The result is a more polished, credible website that positions Green Table Ferments for continued growth—supporting retail partners and consumers alike.