Case study: Green Table Ferments rebranding

by | Sep 26, 2025 | Our work

Farm field and the horizon with a red barn in the background

Green Table Ferments has been a client since 2012 when we built their very first website. Located in Guelph, Ontario, Green Table Ferments produces organic fermented side dishes, condiments, and sauces, including kimchi, sauerkraut, beets, carrots, salsa, pickles, mustard, and hot sauce. They purchase almost all of their ingredients directly from local farmers; they process everything, and wild ferment their products, in-house, and everything they make is 100% GMO free.

When the owner and founder, Josh Whitehead, approached us and asked for help establishing a web presence, we were elated to partner with him and give his business a fun, informative, professional presence online. Green Table now has a national reach, with its products available in health food and grocery stores across Canada. 

The greentableferments.com website has been through a few upgrades since it first launched, to coincide with refreshed packaging, professional photography, and new items being added to their product line. Their 2025 upgrade included:

  • Integrating a new logo
  • UX copy editing and revised metadata
  • An updated WordPress core and security plugins
  • A new, easier-to-use CMS framework
  • More reliable web hosting

We’ve enjoyed working with Green Table Ferments for over a decade now, and we absolutely love their products. The Living Mustard is this guy’s favourite!

Visit Green Table Ferments today!


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